Mobile Shopping (a.k.a. M-Commerce)
Statistics shows that the use of smartphones such as the Iphone, Andriod, Windows and Blackberry phones are on the increase and actually surpassed desktop computers as the primary method of using the internet in 2015.
In light of this it is essential that your website has a ‘mobile friendly’ version that is specifically designed to work on smart phones and make it easy for phone users to access your website.
In addition to this, in 2015, Google rolled out a major algorithm change that favoured websites that supported mobile devices either through responsive design or stand alone mobile versions of their website
Your website will automatically detect if the user is connecting via a smartphone and will then automatically show them the ‘mobile friendly’ version of the site. This version uses all the same information in the CMS so there is no need to maintain two separate websites. Your website will handle everything automatically so you can tap into this ever growing marketplace with no extra effort.